At Huge I worked with CES to re-invent the way consumers engage with the Consumer Electronics Show on the floor and beyond. Our solution positions CES as the go-to source for emerging technologies year round, while still balancing the primary logistics and marketing leading up to the and during the show.
CES
Project
CES Redesign
We redesigned the CES website to reflect the cutting-edge innovation and modernity of the technology showcased at the conference. Our goal was to create a site that feels as forward-thinking and dynamic as the event itself. Additionally, we prioritized an easy-to-use experience for CES attendees, ensuring seamless navigation and functionality that translates effortlessly to mobile devices. Given that most attendees will be using their phones while at the event, it was crucial to optimize the site for mobile usage, providing a smooth and efficient experience for all users.
Role: Associate Art Director
Year: 2018
Whoa Campaign Refresh
Before Redesign
After Redesign
The homepage redesign aimed to reflect CES innovation, enhance usability, and ensure seamless mobile access. Key goals included exciting visitors about the event, helping them plan their days, and making registration easy. The design highlights keynote speakers, event schedules, and interactive elements to boost engagement and facilitate planning.
Homepage
Topics Page
The redesigned Topics pages provide users with a deep dive into areas of interest, offering detailed information on key technologies, speakers, and sessions. This design helps attendees explore and learn more about specific topics, aiding in planning their days at CES.
